Brick and mortar companies that want to access the same level of customer insights as online shops need look no further than their own Wi-Fi networks. Advancements in Wi-Fi engagement and analytics tools can unlock goldmines of data on customer behavior, preferences and sentiment to support businesses’ marketing and sales programs. Online shopping for retailers, mobile … [Read more...]
Michelle Welch
Michelle Welch joined WatchGuard in 2015 as Vice President of Marketing and is responsible for the development, execution, and organization of the company’s global marketing strategy. Prior to WatchGuard, she served as vice president of marketing at SafeNet, one of the largest information security companies in the world.
During her time at SafeNet she transformed the branding and go-to-market strategies for the company’s Data Protection, Software Monetization, and Embedded Security portfolios and was also responsible for building the company’s Interactive and Inbound Marketing organizations from the ground up. Michelle has also served in a variety of product, field, sales operations, and corporate marketing leadership roles and brings more than 11 years of experience in security-focused B2B marketing to WatchGuard.
Michelle holds a degree in Marketing and Communications from Towson State University.
Welcome to the Secplicity Community – Real News, Real Solutions, Real Simple
Cybersecurity is complex, and so are the tactics used to evade modern day security techniques, but fear not, you are in the right place. The Secplicity community is dedicated not only to bringing security, IT, and business professionals real-time information about the latest threats and how to cope with them, but also to doing so in an easily understood and actionable way. Real … [Read more...]
