Two years ago, the General Data Protection Regulation (GDPR) came into force, protecting the data and privacy rights of European Union citizens. As of yet, few places outside the EU have similar laws in place, but we expect to see the United States (U.S.) come closer to matching it in 2020.
GDPR boils down to placing restrictions on how organizations can process personal data, and what rights individuals have in limiting who may access that data, and it has already shown teeth. To date, companies have been fined millions of euros for GDPR violations, including massive €50 million and £99 million judgements in 2019 against Google and Marriott respectively. While the burden placed on companies can be intense, the protections provided to individuals are massively popular.
Meanwhile, the U.S. has suffered a social media privacy plague the last few years, with no real GDPR equivalent to protect local consumers. As organizations like Facebook leak more and more of our personal data, which bad actors have used in everything from targeted election manipulation to unethical bounty hunting, U.S. citizens are starting to clamor for privacy protections like those enjoyed by our European brothers and sisters. So far, only one state, California, has responded by passing their California Consumer Privacy Act (CCPA), which goes in effect in early 2020.
Though the same senator who passed CCPA in California has proposed a Federal Consumer Data Privacy Act (CDPA) bill, we don’t think it will gain enough support to pass nationwide in 2020. However, we do expect more and more states to jump onto California’s bandwagon, and pass state-level consumer privacy acts of their own. In 2020, we anticipate that 10 or more states will enact similar laws to California’s CCPA.
Security Tips: While there isn’t a specific security tip for this prediction, you can still take action. Contact your local congressperson to share your opinion on regulations to protect your privacy. Meanwhile, consider the lack of regulation here when sharing your private information online and with social networks.
Interested in what other emerging threats and security issues might surface next year? Check out the WatchGuard Threat Lab’s complete list of 2020 Security Predictions here.
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