Whatever your feelings regarding online dating, it’s hard to deny that Tinder is a master at word-of-mouth digital marketing. The dating app grew from 20,000 to 500,000 users in less than a month and had more than one million paying subscribers and over 50 million total users by the end of 2016. Social media was a huge part of the company’s strategy and it serves as an excellent example for any small business or entrepreneur wondering how to create genuine connections with their customers.
To shed some light on this story, Entrepreneur recently published an article that deconstructed Tinder’s success and breaks it down into four social media tactics brands should try to emulate. The article advises wannabe startup superstars to leverage all available social media accounts, to create communities, partner with businesses trying to reach similar groups of customers, and employ talented social media professionals.
Here’s a brief excerpt from the section about working with partners that have similar goals:
Strive to connect to businesses that are working toward the same type of high-quality customer experiences you are. Good business practice dictates being tied in with others that have strong search-engine rankings and website presences. Interact with them online, and share each other’s content across your social platforms.
WatchGuard couldn’t agree more with the above statement. Not only do we work with partners to collaborate on social media, but some of our products can help in this arena as well. For information about how WatchGuard can help you build relationships with your customers with engagement and push marketing tools in our new Wi-Fi Cloud product, click here. Also, keep checking Secplicity for more business and security tips for SMBs.
Read the full article and get more advice on how to master social media marketing like Tinder at https://www.entrepreneur.com/article/293991.